| From Publishers Weekly
In 1985, Iyer, a British freelance writer, crisscrossed eastern Asia to view the spread of America's pop-cultural imperialism through 10 of the world's oldest civilizations. With serendipity as his guide, he spent only a few weeks in each country, and most of his intelligence came by chance. Nevertheless, this traveler's casual observations make a book of warmth, charm and sensibility, and anyone intending to visit the Orient will greatly benefit from his arresting descriptions and shrewd assessments: Bangkok is a mixture of "pizzas, pizzazz and all the glitzy razzmatazz of the American Dream, California style." China displays "the get-rich-quick politics of the Cultureless Revolution." Money-mad Hong Kong is "the largest metropolis in the world without a museum." Despite its "impatience of limitations," Japan is obsessed by baseball and Disneyland. Tibet is "the latest way station of the Denim Route." The people of the Philippines, "masters of Asia's hospitality business," are the most depressing and desperate. One word characterizes Singapore: "McCity." In the end, it is poor, shabby Burma, "the dotty eccentric of Asia, the queer maiden aunt who lives alone" that has the most appeal. If the image abroad of America is "perplexingly double-edged" the responses it provokes are "appropriately forked-tongued," and, in the last chapter, "The Empire Strikes Back," Iyer begins to suspect that every Asian culture he visited is probably "too deep, too canny or too self-possessed to be turned by passing trade winds from the west."
©1988 Reed Business Information, Inc.